Running an optometry practice means handling far more than patient care: marketing, technology, payroll and HR all compete for a doctor’s time.
A master service provider (MSP) takes on that business-side work under an agreement with the practice, so the doctor can focus on clinical care.
What an MSP typically handles
- Websites and marketing
- Managed IT and technology vendors
- Payroll, benefits and HR support (often through a PEO)
Questions to ask any potential partner
- Which services are included, and what do they cost?
- Who owns the practice, patient records and brand?
- How is performance measured and reported?
- What happens if either side wants to end the agreement?
